In 2008, at the age of 24, Travis Hester opened up a food truck on Military Road in Benton, Arkansas. In just one hour, he was sold out of fish. Thanks to the savory recipes and hard-working determination passed down through his family, Eat My Catfish had already found success. Over the next three and a half years, Eat My Catfish became a local favorite. In January of 2012, Eat My Catfish opened its first doors – right across the street from the original trailer. The people of Conway, Arkansas were the next to pull a seat up to the table when a second location opened just a year and a half later. Little Rock was the site of the third location in 2016. The North Little Rock store opened in 2017. Eat My Catfish sells more live and cooked crawfish than anyone in Central Arkansas.